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Brand film
SINGAPORE AIRLINES GLOBAL BRAND WORK
SQ | Global
Agency: TBWA\ Singapore 2011
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Global brand campaign for the iconic airline
Singapore Airline’s greatest asset is the Singapore Girl. For 40 years, she has brought gentle hospitality around the world, making Singapore Airlines synonymous with grace, elegance and impeccable service.
After a long break, she took center stage in the airline's latest brand campaign. We built a global campaign of seamless cross-continental visual poetry that underscored one notion: The romance of travel is stronger than ever.
The campaign was named the top 3 successful campaigns of 2011 by Campaign Asia magazine.
Making of
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