SHARE A WHITE CHRISTMAS

Coca-Cola | Finland, Singapore

Agency: Ogilvy & Mather Singapore 2014

PR & media relations

This piece was a result of a two-day workshop to ideate buzzworthy ways to share happiness the Coca-Cola way. To be clear, this is not my idea nor my execution. My role was purely limited to taking care of the PR side of things – which in turn helped make this a successful story with nearly a million unpaid views thanks to major media coverage.

Key results: over 1 million YouTube views

Awards: Cannes Lions finalist x 3

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