UNCLE AUNTIE

Coca-Cola | Japan
 

Agency: Ogilvy & Mather Singapore 2014

A fun little digital piece we did with Coca-Cola in Japan. Sharing Happiness has been Coca-Cola’s guiding principle for the longest time. Building on that, we wanted to give the iconic ‘pssssssht’ sound of a Coke being opened a new spin to celebrate this 'sound of happiness'.

 

Working together with a Japanese DJ/inventor Jun Fujiwara, we built a way to bottle sounds and then remix them when the bottle is opened again.

 

Awards: Bronze Clio 2014, One Show Merit,

2 x CCA golds