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FATHERS' DAY
EVERY DAY
Dulux Weathershield | Singapore, Malaysia, Indonesia, Vietnam, Thailand
Agency: R/GA Singapore 2016
Social campaign
Dulux Weathershield is an exterior paint that protects your home from harsh weather better than any other paint.
Instead of just talking about paint, Dulux wanted to give the campaign an emotional spin so we created a platform to celebrate fathers – the protectors of families.
That gave birth to a simple campaign called ‘Father’s Day Everyday’. Rolled out just on time for Father’s Day, it is a tribute site and a social campaign for people to pay tribute to their fathers and for Dulux to share touching stories of fatherhood.
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