OKAMOTO FREEDOM PROJECT
Okamoto condoms | Singapore
Agency: TBWA\ Singapore 2012
In Singapore, the word 'condom' is banned from broadcast media, making condom advertising virtually impossible. So to make Okamoto the condom of choice for Singaporeans, we needed to find other ways to make our audience tick.
Singaporeans live with their parents into their 30s so when it comes to being naughty, they are great at keeping things under wraps. The Okamoto Freedom Project is a range of products that help Singaporeans get better at getting away with it.
Awards: Silver Effie Singapore 2012, Silver & Finalist New York Festivals 2012, 3 x finalist Cannes Lions 2012 – mobile lions & best use of integrated media, Bronze Spike in media
Nightcap: The coaster that covers your intentions.
TipOff: The app that keeps an eye out
when you've got your hand full.
Urban Camouflage: Make your car look empty even when it's anything but.
