Above: The Great Online Shopping festival's mobile first experience took cues from Tinder's swiping UI.
THE GREAT ONLINE SHOPPING FESTIVAL
Google | Singapore
Agency: R/GA Singapore 2016
Production: Toaster, Villains, YouTube creators
To promote online shopping in Singapore, Google wanted to bring retailers together for a digital shopping experience like no other.
We created a unique online shopping platform that brought 130 retailers on your mobile to be swiped just like on Tinder. Not only a sale, but a festival hosted by YouTube Creators.
Being familiar with the kick you get when you find a crazy good deal, we created the concept 'made of happiness'. This acted as the guiding principle for everything from our mobile first experience to video content.
The numbers are confidential, but it's safe to say that both effectiveness and partner results (brand awareness and ad recall) were very impressive.
Above: Excitement was built through content made by YouTube creators who were paired with our 7 Platinum Partners (Hotels.com, Lazada, DBS, to name a few). Their happiness videos got nearly 3 million views during the sale.
Below: Example videos by YouTube creators