Above: The Great Online Shopping festival's mobile first experience took cues from Tinder's swiping UI.
THE GREAT ONLINE SHOPPING FESTIVAL
Google | Singapore
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Agency: R/GA Singapore 2016
Production: Toaster, Villains, YouTube creators
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To promote online shopping in Singapore, Google wanted to bring retailers together for a digital shopping experience like no other.
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We created a unique online shopping platform that brought 130 retailers on your mobile to be swiped just like on Tinder. Not only a sale, but a festival hosted by YouTube Creators.
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Being familiar with the kick you get when you find a crazy good deal, we created the concept 'made of happiness'. This acted as the guiding principle for everything from our mobile first experience to video content.
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The numbers are confidential, but it's safe to say that both effectiveness and partner results (brand awareness and ad recall) were very impressive.
Above: Excitement was built through content made by YouTube creators who were paired with our 7 Platinum Partners (Hotels.com, Lazada, DBS, to name a few). Their happiness videos got nearly 3 million views during the sale.
Below: Example videos by YouTube creators