GOOGLE PLAY TOWN

Google Play Store | Taiwan

Agency: R/GA Singapore 2015

To encourage Taiwanese people to try new mobile games, we invited them to the real world Google Play Store.

Google Play Town is a month-long mobile gaming event that turned the streets of Taipei into a giant game. The activation revolved around a central hub that brought mobile titles from over 50 developers into the real world.

Those who couldn't attend the actual event could still follow live YouTube streams from a YouTube live studio that was built as a part of the exhibition.

Key results: 60 000 attendees, 1 000 000 live YouTube viewers, 1 000 000 site visits, 12.5% increase in brand recognition

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