Thailand example episode
Indonesia example episode
CASTROL ACCELERATORS
Castrol | Thailand, Indonesia, India, Vietnam, Philippines
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​Agency: Ogilvy & Mather Singapore 2015
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Content program
Castrol Accelerators is a content program to connect the brand with the biking scene of five South East Asian markets. The term ‘Accelerator’ refers to those who take the biking culture forward with their passion for motorcycles.
The program is based on a content template we created and executed, giving each of Castrol’s markets 5 short form online episodes that were rolled out in their social channels over a period of 2 months.
Each episode introduces a different aspect of a local Accelerator’s life and passion for bikes.
We piloted the program by creating one master template for Thailand featuring the country’s leading motographer Nikkasit Wongsawat. With best practices established in Thailand, we executed 5 x5 episodes also for Indonesia, Vietnam, Philippines and India.
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India example episode
Philippines example episode
Vietnam example episode